Dyson has genuinely revolutionised the vacuum cleanerA classic example of totally rethinking the way a staple household product functions. In the 1970s, James Dyson was inspired by an industrial cyclone system in a sawmill to develop a bagless vacuum cleaner – and famously made over 5,000 prototypes in a workshop behind his house before perfect-ing the DC01. Many different models of this classic industrial design have been developed since, including a handheld version.

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In 1978, James Dyson became frustrated with his vacuum cleaner’s diminishing performance. Taking it apart, he discovered that its bag was clogging with dust, causing suction to drop. He’d recently built an industrial cyclone
tower for his factory that separated paint particles from the air using centrifugal force. But could the same principle work in a vacuum cleaner? He set to work. Five years and 5,127 prototypes later, he had invented the world’s
first bagless vacuum cleaner.


“Like everyone we get frustrated by products that don’t
work properly. As design engineers we do something about
it. We’re all about invention and improvement.”


James Dyson’s vacuum cleaner was first sold in Japan, the home of high-
tech products. Known as the ‘G-Force’, it impressed the Japanese with its
performance and quickly became a status symbol, selling for $2,000 a piece.
It also won the 1991 International Design Fair prize in Japan.



With the royalties from G-Force sales, James Dyson was able to set up his
own company, Dyson Ltd. In 1993 he opened his own research centre and
factory in the Cotswolds, and set to work making a new vacuum – one that
would capture even smaller particles of dust. It was called DC01, for ‘Dual
Cyclone’, and it was the first vacuum cleaner to maintain 100% of suction
100% of the time.
Today, there are Dyson machines in over 65 countries around the world.
Dyson has grown from one man and one idea to a technology company with
over 1,000 engineers worldwide. But it doesn’t stand still. At its core is an
ever-growing team of engineers and scientists. More ideas. More invention.
To learn more about the history of the Dyson vacuum, visit their own about page or take a trip to a creativebloq article with more examples of design like this.